Dina Dwyer-Owens, Chairwoman and CEO of
The Dwyer Group, will appear on CBS’s hit reality show “Undercover Boss,” on Sunday, January 22 at 8 p.m. ET/7 p.m. CT.
The two-time Emmy nominated “Undercover Boss” kicks off its
third season on Jan. 15 and continues the quest to enable some of the
world’s most successful company leaders to embark on grassroots
journeys within their own organizations.
Dwyer-Owens accepted that opportunity, going undercover within The Dwyer
Group, a company known the world over for its franchise brands:
Aire Serv®,
Glass Doctor®,
Mr. Appliance®,
Mr. Electric®,
Mr. Rooter®,
Rainbow International® and
The Grounds Guys®. Across the system’s 1,600 franchises is a world of plumbers,
electricians, landscapers and more. The franchise family makes some 2
million residential and commercial service calls each year and celebrated
its 30th anniversary in 2011.
For Dwyer-Owens, it was a hallmark occasion to fulfill a long-held dream
to ride in service vans out in the field. The CEO-turned-service-professional
donned company uniforms to see life as a potential trainee whose service
brands represent some of the most male-dominated industries.
Dwyer-Owens has championed The Dwyer Group Code of Values and its themes
of Respect, Integrity, Customer Focus and Having Fun in the Process as
a foundation for the company’s success. The service brands will
account for more than $750 million in annual system-wide sales this year.
Now “Undercover Boss” viewers are invited to see her journey
to customers’ front doors and find out how those values and the
corporate culture are being embraced by service professionals on the front line.